I helped scale a brand from 1M to 15M in revenue. Now I do it fractionally for eCommerce and DTC founders.
Founder-minded fractional CMO. Brand, growth, and systems as one operating layer.
"As a startup your ideal freelancer is someone who is driven, is a problem solver, has high agency and strategic - Lauri is one of the very few freelancers I have worked with who meets all these requirements, making him a pleasure to work with."
My name is Lauri Enckell. I build brands and growth systems for eCommerce and DTC companies. I work at the intersection of brand, growth, and execution.
Over the past years, I have helped companies move from early traction to real scale. As the founding Head of Brand at Smartfood Foodello, I built the brand, content, and creative systems from scratch and supported growth from one million to fifteen million in annual revenue across multiple European markets. In parallel, I have led DTC growth, CRO, and lifecycle work for Shopify based brands, always tied to clear commercial outcomes.
Brands I've built and scaled
I start where real businesses are made: defining what is being sold, to whom, and why it wins.
I turn that foundation into a growth system that compounds instead of stalling at the next stage.
I build the operating layer that lets teams, tools, and creativity scale without chaos.
Selected Work & Results
Businesses I've founded, scaled, and advised — and the numbers behind them
How I Work Together
Flexible engagements built around your stage and goals
Growth Audit
A full teardown of your brand, funnel, and growth systems with a prioritized action plan you can run with or without me.
- Brand & positioning review
- Funnel & CRO analysis
- 90-day priority roadmap
Fractional CMO
I embed with your team as your marketing lead — owning brand, growth, and the systems that connect them to revenue.
- Brand & growth strategy
- Hands-on execution & team leadership
- Lifecycle, CRO & content systems
Advisory
Strategic sparring for founders and in-house teams who need senior direction without a full-time hire.
- Monthly strategy sessions
- Async support & reviews
- Hiring & tooling guidance
The Journey
From business school to building and scaling companies
Rotterdam Business School
BBA in International Business + marketing exchange in Chicago
€1M → €15M ARR
Scaled growth across Finland, Netherlands & Belgium
Partial Exit
Series C exit at a €40M valuation
Fractional CMO
1,100% revenue growth for a DTC supplement brand
Built brands.menu
Shipped my first AI SaaS solo — an ad-generation engine for DTC brands
View case study →Scaling Impact
Helping DTC & SaaS build brands that compound
Creative Work
Visual showcase of our best projects
Experience & Track Record
Real results from real projects - click to see the details
Can you really drive 1,100% revenue growth?
Yes. For my DTC supplements client, I drove 1,100% revenue growth in under 12 months through strategic Shopify optimization, performance marketing, and customer acquisition strategies. I directed a distributed team of remote marketers and creatives to scale acquisition KPIs systematically.
What's your experience scaling eCommerce businesses?
Have you built brands from scratch?
What kind of brand awareness results have you achieved?
Do you have experience with startup exits?
Can you build and lead marketing teams?
What's your experience with AI and marketing technology?
Have you worked with international markets?
What's your go-to-market experience?
Do you understand the full marketing stack?
Ready to build your brand into a growth system?
Let's talk about your brand, your growth, and where I can help. Grab a time that works for you.