INSPIRIKO
Seven-figure supplement business targeting women, focused on building its own ecommerce sales channel to enhance brand loyalty, increase margins, and reduce reliance on third-party platforms.
Challenge
Inspiriko's existing site lacked a clear path to high-margin, loyal customers, and the team needed expertise to drive organic traffic.
Solution
I recognized the potential for a subscription model, where subscribers were 4x more valuable, and spearheaded a Shopify rebuild to emphasize recurring revenue. To address the lack of SEO skills, I recruited a specialist to improve organic rankings, laying the foundation for sustainable growth. This dual focus on subscriptions and SEO set Inspiriko up for long-term customer acquisition.
Approach
Strategy AnalysisInitial phase
Analyzed growth objectives to prioritize a subscription-first ecommerce strategy.
Website DevelopmentImplementation phase
Oversaw the development of an enhanced Shopify site tailored for subscriptions.
Team BuildingOngoing
Identified a skills gap in organic growth and sourced an SEO specialist to boost site rankings.
Results
- Improved conversion rate from 1.4% and continuing to optimize
- Positioned subscription customers as 4x more valuable than non-subscribers
- Established a foundation for sustainable growth through SEO and subscription focus
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