Hangry Bowl
Hangry Bowl is a dark kitchen specializing in high-quality poke bowls, operating with zero fixed costs through a revenue-sharing model. By partnering with an existing restaurant and selling via delivery platforms (Bolt Food, Glovo, Uber Eats), it addressed Lisbon's demand for premium poke while minimizing overhead.
Challenge
Lisbon lacked premium poke bowl options, and traditional restaurants faced high fixed costs, limiting agility.
Solution
I launched Hangry Bowl as a dark kitchen, using a revenue-sharing model to achieve zero fixed costs and a 70% gross margin. By focusing marketing on delivery platforms, we hit a €12 AOV and scaled menu innovation for multiple brands. Connection: This lean, marketing-driven approach mirrored my work at Jar Bar (testing MVPs) and later at Foodello (scaling acquisition), emphasizing low-cost, high-impact strategies.
Approach
Partnership DevelopmentInitial phase
Established a revenue-sharing partnership to eliminate fixed costs and focus on menu development.
Marketing & Menu CreationImplementation phase
Managed marketing and menu creation to support multiple brands under one operation.
Platform OptimizationOngoing
Oversaw sales exclusively through delivery platforms, optimizing for efficiency.
Results
- Achieved an AOV of €12 with a 70% gross margin
- Secured a 15% revenue share agreement with the partner restaurant
- Optimized marketing for delivery platforms