LAURI ENCKELL

• Working with clients on Fractional basis to grow customer acquisition and key KPI's.
• Built SoaS tools for Brand Marketers.

• Developed brand strategy and GTM plan for a hospitality startup, repositioning underperforming hotels into digital nomad colivings.
• Built and launched an automated retail concept with self-service kiosks for fresh food, refining brand identity and customer journey before pivoting.
• Applied a founder's mindset to brand growth, rapidly testing, iterating, and validating business models.

• Scaled grocery e-commerce from €1M to €15M ARR, expanded to three countries (Finland, Netherlands, Belgium), and grew brand awareness from 15% to 70%.
• Rebranded Fiksuruoka to Foodello, securing European trademarks and aligning branding for international markets.
• Led a five-person brand team and campaign adoption across two countries, ensuring local marketing alignment.
• Built brand tracking, consumer polling (Pollfish), and DAM systems, improving brand consistency and marketing execution.
• Scaled a challenger brand from early-stage to €15M ARR, growing brand awareness from 15% to 70% and increasing customer acquisition through strategic repositioning.
• Built and led a high-performing brand team, creating scalable campaign systems and creative workflows that supported international expansion.
• Launched multiple brands in hospitality, ghost kitchens, and automated retail, leading brand positioning, GTM execution, and customer acquisition.

Brand Growth & Positioning

Scaling brands through strategic repositioning, category creation, and data-driven storytelling.

Omnichannel Marketing & Acquisition

Leading high-ROI campaigns across TV, OOH, social, search, and influencer marketing to maximize reach and engagement.

Brand Operations & Creative Execution

Building DAM systems, structured workflows, and scalable creative processes for high-efficiency brand execution.

• International Business
• Exchange Program: North Eastern University, Chicago
• Internship: Talent Management & PR, D&A Media Group, South Africa