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Shopify marketing consultant for Shopify and Shopify Plus brands

Short answer: a Shopify marketing consultant grows the business that runs on your store: offer, acquisition, retention, measurement and team. Not the theme, not the apps.

I do this as a fractional CMO for Shopify and Shopify Plus brands between €1M and €10M, in the EU, UK and US.

Marketing consultant, not developer

Search "Shopify consultant" and you mostly find developers and agencies. They build stores, themes, apps and migrations. Good work, different job.

Hire a developer when the store is broken. Hire a marketing consultant when the store works and growth does not.

What a Shopify marketing consultant does

  • Reads your numbers: contribution margin after ads, MER, repeat rate, CAC payback
  • Finds the two or three constraints that actually cap growth
  • Fixes the offer and product pages before buying more traffic
  • Builds retention: email, SMS, subscriptions, second order
  • Makes Shopify, ads and email agree on one set of numbers
  • Directs your team, freelancers and agencies with clear briefs
  • Says no to work that burns margin

Shopify Plus marketing consultant: what changes

On Shopify Plus the marketing job is the same. The stakes are higher and the toolbox is wider:

  • Checkout. Plus allows full checkout customization. Upsells, trust and offers at checkout need a test plan, not guesses.
  • Expansion stores. Plus includes up to 9 extra stores. New markets need positioning and pricing, not just a translated theme.
  • B2B and wholesale. Unlimited B2B catalogs on Plus. Wholesale needs its own offer and margin model.
  • Bigger teams and agencies. More people, more vendors. Someone has to own the plan.

Still deciding on the upgrade? Read is Shopify Plus worth it first.

When to hire one

  • Revenue is real, but growth has stalled or got expensive
  • CAC keeps rising and nobody knows why
  • You have an agency and freelancers but no owner of the numbers
  • The founder still approves every creative and offer
  • You just moved to Plus and are not using what you pay for

Too early if you are under roughly €1M with no team. Fix the product and hire hands first.

How I work with Shopify brands

Weeks 1 to 4. Diagnose. Store data, funnel, product pages, retention, creative, measurement, who owns what.

Weeks 5 to 8. Prioritize. One or two levers. Resource them. Pause what is not working.

Weeks 9 to 12. Prove. Weekly memo on contribution margin and payback. Double down or kill.

My AI agents handle the research, reporting and first drafts, so senior time goes into decisions. More on that: AI ecommerce consultant.

I do not build themes or run ad accounts. Your developer and buyer keep doing that, with better briefs.

Cost is scoped by days per week and depth of ownership. See fractional CMO cost.

Proof

As founding Head of Brand at Foodello, I helped scale it from €1M to €15M ARR across European markets. Brand, retention and commercial discipline as one system.

The longer hiring guide: hire a Shopify marketing consultant, not just a developer.

Questions founders ask

What does a Shopify marketing consultant do?

Grows the business that runs on the store: offer, product pages, acquisition, retention, measurement and team direction. Store builds and theme work are a separate developer job.

What is a Shopify Plus marketing consultant?

The same role for brands on Shopify Plus, with more to manage: checkout customization, expansion stores, B2B catalogs and larger teams and agencies.

Should I hire a Shopify agency or a marketing consultant?

An agency executes a channel or builds the store. A consultant or fractional CMO decides what matters most and directs whoever executes. Many brands need both.

Do you run Meta or Google ads?

No. I set strategy, briefs and priorities. Your buyer or agency runs the accounts.

How much does a Shopify marketing consultant cost?

It depends on days per week and scope. I give real numbers for your stage on an intro call. The fractional CMO cost page explains what drives the price.

Next step

Store works, growth does not? Book a short intro. If you want a written diagnosis first, start with a Growth Audit.

Book intro call

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