I build companies by designing the model first, then scaling brand and growth around it.
Founder-minded operator. Brand, growth, and systems as one operating layer.
"As a startup your ideal freelancer is someone who is driven, is a problem solver, has high agency and strategic - Lauri is one of the very few freelancers I have worked with who meets all these requirements, making him a pleasure to work with."
My name is Lauri Enckell. I build brands and growth systems for eCommerce and DTC companies. I work at the intersection of brand, growth, and execution.
Over the past years, I have helped companies move from early traction to real scale. As the founding Head of Brand at Smartfood Foodello, I built the brand, content, and creative systems from scratch and supported growth from one million to fifteen million in annual revenue across multiple European markets. In parallel, I have led DTC growth, CRO, and lifecycle work for Shopify based brands, always tied to clear commercial outcomes.
I start where real businesses are made: defining what is being sold, to whom, and why it wins.
Before campaigns or channels, I work on the fundamentals. Value proposition, pricing logic, customer segments, and the story that makes the product make sense in the market. This is how I helped shape Smartfood and Foodello from early traction into a scalable, multi-market business.
I turn that foundation into a growth system that compounds instead of stalling at the next stage.
Brand, performance, CRO, lifecycle, and content are designed as one loop. At Foodello and later at Inspiriko, this approach doubled LTV, lifted conversion through structured CRO, and enabled consistent month-over-month growth instead of short-term spikes.
I build the operating layer that lets teams, tools, and creativity scale without chaos.
Founder experience taught me that scale breaks weak systems. I have built in-house teams, managed large freelancer networks, directed complex campaigns including TV, and created my own software tools like brands.menu to systematize brand work using AI. The goal is always the same: remove friction so execution gets faster as the company grows.
Creative Work
Visual showcase of our best projects
Experience & Track Record
Real results from real projects - click to see the details
Can you really drive 1,100% revenue growth?
Yes. For my DTC supplements client, I drove 1,100% revenue growth in under 12 months through strategic Shopify optimization, performance marketing, and customer acquisition strategies. I directed a distributed team of remote marketers and creatives to scale acquisition KPIs systematically.
What's your experience scaling eCommerce businesses?
Have you built brands from scratch?
What kind of brand awareness results have you achieved?
Do you have experience with startup exits?
Can you build and lead marketing teams?
What's your experience with AI and marketing technology?
Have you worked with international markets?
What's your go-to-market experience?
Do you understand the full marketing stack?
Ready to transform your marketing strategy?
Let's connect and discuss how I can help your business achieve sustainable growth.
Featured Case Study
See how a Fractional Marketing Leader engagement transformed this DTC brand
INSPIRIKO
Challenge:
Existing site lacked a clear path to high-margin, loyal customers, and the team needed expertise to drive organic traffic...
Solution:
Recognized the potential for a subscription model, where subscribers were 4x more valuable, and spearheaded a Shopify rebuild to emphasize recurring r...