Hireme

Get high-impact marketing leadership for your eCommerce or DTC brand—without the full-time commitment.

Top Rated on Upwork
Marketing Expert

Lauri Enckell

Lisbon, Portugal • GMT

I combine creative strategieswith technical know-howto grow your business.

eCommerce Marketing Expertise

Click the card for KPI's

Conversion Optimization

Transform your store's performance with data-driven CRO strategies

DTC Brand Strategy

Build a distinctive brand identity that resonates with your audience

Growth Marketing

Implement scalable acquisition and retention strategies

Content Strategy

Develop compelling content that educates, engages, and converts

Customer Experience

Create seamless, personalized customer experiences

Analytics & Insights

Transform data into actionable insights that drive decisions

AI Marketing

Leverage AI tools to automate and enhance marketing efforts

Team & Process Building

Develop high-performing marketing teams and efficient workflows

My Process

A structured approach to transforming your marketing strategy

1

Discovery

Comprehensive analysis of your current marketing strategy and performance metrics to identify opportunities.

2

Strategy

Creation of a tailored marketing roadmap aligned with your business objectives and growth targets.

3

Implementation

Execution of the strategy with your team, focusing on quick wins while building long-term capabilities.

4

Scale

Continuous refinement of strategy based on results and exploration of new growth opportunities.

Featured Case Study

See how a Fractional Marketing Leader engagement transformed this DTC brand

eCommerce

INSPIRIKO

Challenge:

Existing site lacked a clear path to high-margin, loyal customers, and the team needed expertise to drive organic traffic...

Solution:

Recognized the potential for a subscription model, where subscribers were 4x more valuable, and spearheaded a Shopify rebuild to emphasize recurring r...

Results:

Improved conversion rate from 1.4% and continuing to optimize
Positioned subscription customers as 4x more valuable than non-subscribers
Sourced an SEO specialist to boost site rankings

"..."

Client Reviews

What clients say about working with me

Frequently Asked Questions

Common questions about working with a Fractional Marketing Leader

What exactly is a Fractional Marketing Leader?

A Fractional Marketing Leader is a part-time strategic marketing executive who provides leadership for your business without the full-time cost. I typically work with clients 1-2 days per week, delivering C-level expertise and hands-on guidance to drive growth and optimize marketing performance.

How do you work with my existing team?

What industries do you specialize in?

How long is a typical engagement?

What results can I expect?

Fractional Marketing Packages

Strategic marketing leadership tailored to your business needs

Standard Package

€2,500/month

8 hours per week of dedicated marketing services
Strategic planning and execution
Weekly progress meetings

Double Hours

€5,000/month

16 hours per week of dedicated marketing services
Comprehensive marketing strategy development
Bi-weekly executive meetings

Book Your Free 30-Minute Consultation

Let's discuss your eCommerce marketing challenges and see if we're a good fit

5.0/5.0 (32 reviews)

Ready to transform your marketing strategy?

Book a consultation today and let's discuss how I can help your business achieve sustainable growth.