Hireme

Get high-impact marketing leadership for your eCommerce or DTC brand—without the full-time commitment.

Top Rated on Upwork

Lauri Enckell

Lisbon, Portugal • GMT

I combine creative strategies with technical know-howto grow your business.

eCommerce Marketing Expertise

Hover over a card for KPIs

Conversion Optimization

Transform your store's performance with data-driven CRO strategies

DTC Brand Strategy

Build a distinctive brand identity that resonates with your audience

Growth Marketing

Implement scalable acquisition and retention strategies

Content Strategy

Develop compelling content that educates, engages, and converts

Customer Experience

Create seamless, personalized customer experiences

Analytics & Insights

Transform data into actionable insights that drive decisions

AI Marketing

Leverage AI tools to automate and enhance marketing efforts

Team & Process Building

Develop high-performing marketing teams and efficient workflows

Creative Work

A selection of recent projects and campaigns.

Featured Case Study

See how a Fractional Marketing Leader engagement transformed this DTC brand

eCommerce

INSPIRIKO

Challenge:

Existing site lacked a clear path to high-margin, loyal customers, and the team needed expertise to drive organic traffic...

Solution:

Recognized the potential for a subscription model, where subscribers were 4x more valuable, and spearheaded a Shopify rebuild to emphasize recurring r...

Results:

Improved conversion rate from 1.4% and continuing to optimize

Positioned subscription customers as 4x more valuable than non-subscribers

Sourced an SEO specialist to boost site rankings

Client Reviews

What clients say about working with me

"As a startup your ideal freelancer is someone who is driven, is a problem solver, has high agency and strategic - Lauri is one of the very few freelancers I have worked with who meets all these requirements, making him a pleasure to work with. His communication is top notch. Thanks to him we have taken a brand new DTC website with very little traction, pivoted the strategy and are seeing real results. I will be continuing to work with him on scaling our DTC website. I would highly recommend him to anyone looking for a rockstar marketer."

CEO, Inspiriko

Frequently Asked Questions

Common questions about working with a Fractional Marketing Leader

What exactly is a Fractional Marketing Leader?

A Fractional Marketing Leader is a part-time strategic marketing executive who provides leadership for your business without the full-time cost. I typically work with clients 1-2 days per week, delivering C-level expertise and hands-on guidance to drive growth and optimize marketing performance.

How do you work with my existing team?

What industries do you specialize in?

How long is a typical engagement?

What results can I expect?

Fractional Marketing Packages

Strategic marketing leadership tailored to your business needs

Standard Package

€2,500/month

8 hours per week of dedicated marketing services

Strategic planning and execution

Weekly progress meetings

Double Hours

€5,000/month

16 hours per week of dedicated marketing services

Comprehensive marketing strategy development

Bi-weekly executive meetings

Ready to transform your marketing strategy?

Let's connect and discuss how I can help your business achieve sustainable growth.